So, how can you stand out? Add benefits into your title tags that your competitors don’t immediately make use of (i.e. Although your title tags are the first thing users see, don’t forget your competitors will be vying for the same space with more or less the same title tag as yours.Even more interesting, odd numbers tend to perform better than even numbers. Oddly enough, it’s statistically proven that including a number in your website’s title tag will improve CTRs.Including your webpage’s keywords at the beginning of your title tag has been shown to increase both CTR and rankings.Some of the most common ways to optimize your title tags include: Therefore, you should optimize this section for both users and search engines. Your webpage’s meta title is the main advertisement to users within the search results pages. Now that you know how to generate meta tags using our tool, here are some instructions on optimizing those tags. Making use of the canonical tag prevents problems with duplicate content, aka the same content appearing on multiple URLs. This tag is used to educate search engines on what is the master/original copy of a page. We also offer a free Robots.txt generator tool to enable you to control how Google indexes your site.Īnother example of a search engine tag is the canonical tag. This is because a ‘no follow’ setting tells robots not to click or “follow” the links your page shows. Unless circumstances suggest otherwise, you should always set your page links to the ‘follow’ setting. A Meta Robots tag with ‘index’, on the other hand, will allow robots to include the page in their search results.Īnother instruction meta robots tags can have is ‘follow’ or ‘no follow’. A ‘no index’ setting should only be used on pages that aren’t useful to users, like login or admin pages. If the tag says ‘no index’, it will instruct robots not to add the page to search results. This tag allows you to either block or allow crawling of a page by robots. These search engine tags deliver a strict set of instructions to the search engine bots on how to behave on specific web pages. However, before we go any deeper into your visible tags, let’s take a look at the tags users don’t see- the ones search engines use to identify you. Your meta title and meta description are the two tags that represent your website within Google’s search engine results pages (SERPs) for SEO. Meta tags are the first impression potential visitors receive of your website through organic listings they’re also identifiers search engine bots use when crawling your website. It’s been a number of years since meta keywords were considered by search engines when ranking your website and most SEOs exclude these. Not only does Google ignore meta keywords information, but it leaves your website vulnerable to competitors who can more easily identify the keywords that you are trying to rank for. Meta Keywords- We have excluded meta keywords as it is an SEO best practice to leave this blank.Although Google will not consider the information within this field toward your rankings, it’s important to optimize this section for users to increase your click-through-rate, which is a ranking factor.
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