It’s critical to ask customers what they want, listen carefully to their answers, and figure out a plan to provide it thoughtfully and quickly (speed matters in business!). They know the path to success is anything but straight. A builder’s mentality helps us approach big, hard-to-solve opportunities with a humble conviction that success can come through iteration: invent, launch, reinvent, relaunch, start over, rinse, repeat, again and again. They see the way we do things as just the way we do things now. Even when they’re experts, they are “fresh” with a beginner’s mind. “From very early on in Amazon’s life, we knew we wanted to create a culture of builders – people who are curious, explorers. Jeff Bezos in his open letter to public (Amazon annual shareholder letter) describes his vision. This keeps them engrossed in implementing their plans and policies. Rather it focuses on helping consumers and building a value for them. The key focus for Amazon has never been to defeat competitors. Jeff Bezos went onto to build a web retailing system while the world was still wondering how an internet can function. Amazon was built on the pillars of strength of character, single minded focus and a will to provide the highest consumer experience to every person associated with the company. Amazon came into existence through ceaseless and constant quest for building a quality organization. The determination that went into accomplishing this dream is momentous. Moving out of his comfort zone, he left his lucrative job at DE Shaw and Company and started his own company. One day while surfing through the internet, he found that the world of web is growing by 2300%. Many would call him a successful person but he had other plans. By the age of 30, Jeff Bezos was already drawing a six figure salary. He joined a startup- Fitel but later decided to quit and join Bankers Trust. After completing his graduation, he got offers from Intel and Bell labs. As Jeff grew up he had developed an interest in computer science. She later remarried to Miguel Bezos in 1968. The marriage just continued for over a year. Jeff was born in Mexico to a teenager mother, Jacklyn and father Ted Jorgense. The road to success for Jeff Bezos wasn’t butterflies and rainbows. Additionally, he also owns a rocket company ‘Blue Origin’ and ‘Washington Post’ newspaper. Jeff Bezos, the founder and CEO of Amazon is the richest person in the world with a net worth of $179.6 billion. When you think of Amazon, it’s all about experiments, invention, innovation, creativity and customer satisfaction. What you don’t see is the portion under water facing the odds. Written By: Avishek Singh Success story of Jeff Bezos: Built on the pillars of creativity, single-minded focus and a will to provide the highest consumer experience
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